For me, photography is a literal action but also a metaphor for how I am in life: I choose what I look at. I like to illuminate how something is going well. But light also has a shadow side. It is about choosing the good and showing that without being blind for the less good things in life.
I marvel at what I see and look with attention: did I see it right or can I look at it differently? Illuminating a subject from different angles, focusing on something or putting something in focus in order to support further development.
You can translate this principle literally into a photo or film, but it is also the way I look at an organisation. What can be seen and what is still underexposed? I believe in the principle of improving more than innovating. By improving, you understand the art of showing what is good and, if possible, strengthening it.